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Author Topic:   The DC Superstars--tpb the 70s
India Ink
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posted January 15, 2003 08:03 PM     Click Here to See the Profile for India Ink        Reply w/Quote
Marvel has all these names for their tpb collections--Marvel's Finest, Visionaries...I think tpbs are the best way to collect lots of material from the seventies, and DC Superstars would be a good name.

Of course, DC Superstars was actually the title of a DC series in the seventies, which collected reprints or new material of different heroes. And for a while in the seventies there was a distinctive DC bullet which proclaimed DC * THE LINE OF * SUPERSTARS. I remember the original masthead for the Amazing World of DC Comics, which featured the heads of many DC Superstars--including: Superman, Batman, Wonder Woman, Captain Marvel, Tarzan, Green Lantern, Flash, The Shadow, and Swamp Thing.

In the seventies, DC published Rima, the Bible, Justice Inc. There were plans to publish stories of Camelot (illustrated by Nestor Redondo, and Sherlock Holmes--but these never saw publication life.

Like the archives, the softcover DC Superstars would put out complete collections of certain seventies runs. Warlord, Shazam! (from the seventies), the Secret Society of Super-Villains, and many more.

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vze2
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posted January 15, 2003 08:07 PM     Click Here to See the Profile for vze2        Reply w/Quote
Regular readers of this board will not be suprised to learn that I love this idea.

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Allen Ross
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posted January 16, 2003 06:27 AM     Click Here to See the Profile for Allen Ross   Click Here to Email Allen Ross        Reply w/Quote
There was one DC issue of Sherlock Holmes published back then. I don't have the details handy, but I still have the issue somewhere.

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BillNolan
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posted January 16, 2003 07:30 AM     Click Here to See the Profile for BillNolan   Click Here to Email BillNolan        Reply w/Quote
While its a nice idea, I think Bob Greenberger pretty much said it ain't gonna happen over in his thread with this statement:

"As for the "kitsch" collections, our decades books for Superman and Batman did only okay business. If our top guns can only do okay, odds are against lesser lights crammed into books from performing well."

- Bill

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James Friel
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posted January 16, 2003 11:59 AM     Click Here to See the Profile for James Friel   Click Here to Email James Friel        Reply w/Quote
Hmmmmm.
I wonder if the use of the past tense in his answer indicates that we won't be seeing any volume 2s?

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India Ink
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posted January 16, 2003 04:12 PM     Click Here to See the Profile for India Ink        Reply w/Quote
Yet DC has done trades already. For the seventies, they've done Goodwin & Simonson's Manhunter and Englehart & Rogers' Batman. For the eighties, they've done plenty including Crisis on Infinitive Earths (which admittedly was a hardcover first) and LSH: The Great Darkness Saga. For the sixties, they've done Bizarro World and Crisis on Multiple Earths.

Warlord is the sort of comic that would probably best lend itself to this treatment. It could be done in archive, but the material is a little too new. There's a certain barrier that fans perceive between the old collectables and the modern material, and Warlord is just on this side of the barrier. It belongs in that category of early modern works along with Grell's Long Bow Hunters, The New Teen Titans, the Levitz & Giffen Legion, etc.

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BillNolan
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posted January 16, 2003 04:43 PM     Click Here to See the Profile for BillNolan   Click Here to Email BillNolan        Reply w/Quote
Reprints of reprints can probably be done much cheaper than first-time collections. The only one you mention that really doesn't fit that description is the Bizarro book.

Getting the Warlord material ready for a collection wouldn't be as expensive as getting Golden Age material ready, but it would still probably be cost prohibitive based on the expected sales. People on these boards constantly ask for stuff which couldn't sell enough to warrant an archive to be released in trade paperback form. That makes no sense to me, because I doubt the lower price would attract enough additional buyers to make up for the much-lower profit margins on cheaper tpbs. If DC doesn't think 3,000 people would buy a Warlord Archive, why would they think 8-10,000 would buy a Warlord tpb? Or a Karate Kid one? Or a 70s Shazam one?

- Bill

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vze2
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posted January 16, 2003 06:36 PM     Click Here to See the Profile for vze2        Reply w/Quote
I'll admit that I'm fumbling in the dark here. I have no actual numbers to back up what I'm suggesting, but I think my conclusions are logical based on the evidence that I have.

On the demand side:
1. A lot of people complain about the high cost of Archives.
2. A lot of people ask for collections of material that I would consider modern.
3. I think that there is a good chance that these people are the same people. Younger people (students) tend to have less money and a higher interest in modern material.

If I'm right, then there is a large group of people who are looking for cheap, modern material.

On the supply side:
1. DC might have to pay for material that it doesn't have in its library. Since DC will be making a profit, a collector who owns Action 37, for example, may not be willing to loan it to DC without some compensation. Golden Age, and possibly some early Silver Age material might not be in their library and will be expensive. Modern material will be in their library and wouldn't be expensive anyway.

2. Reprinting from comics is more difficult and thus more expensive than reprinting from proofs (I'm not sure if this is the correct term). DC is much more likely to be using the proofs (or whatever it is called) than the comics when they are reprinting modern material.

3. Older art is more likely to need expensive restoration.

Does this mean that a Warlord TPB will be successful? I don't know because I don't have access to DC's sales statistics and restoration costs. However, I haven't seen any compelling evidence that material from the late 70s and 80s wouldn't do well in trade. That doesn't mean that I'm right, it just means that I don't have enough information to know either way.

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BillNolan
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posted January 16, 2003 06:40 PM     Click Here to See the Profile for BillNolan   Click Here to Email BillNolan        Reply w/Quote
quote:
Originally posted by vze2:
1. A lot of people complain about the high cost of Archives.

Comic fans complain about any tpb that's priced higher than $14.99.

- Bill

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vze2
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posted January 16, 2003 06:40 PM     Click Here to See the Profile for vze2        Reply w/Quote
quote:
Originally posted by James Friel:
Hmmmmm.
I wonder if the use of the past tense in his answer indicates that we won't be seeing any volume 2s?

I hadn't thought of that.

I always thought that these collections were being used to avoid the problem of jumping ahead in the Archives. I've viewed the Green Arrow collection in the same way.

If this is the case, we might see some more volume 2s or possibly a Wonder Woman collection. DC might be willing to accept a smaller profit if it serves some other need.

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India Ink
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posted January 16, 2003 11:13 PM     Click Here to See the Profile for India Ink        Reply w/Quote
Well, I'm suitably discouraged--which I take to be the objective. Don't want to encourage any fans for hoping that 70s work will be reprinted.

Oh yes, but there's the archive possibility held out as a faint hope. I could do without this faint hope clause.

Other than possibly JLofA and Legion and some Kirby stuff, I'm not going to be paying money for archives of seventies material I already own. If the stuff were packaged in cheap enough softcovers then I'd spring for them, but I'm suitably discouraged that that's ever going to happen.

And I believe I'm representative of most consumers who would be targetted by such seventies archives. Thus any archives would be targetted at people who won't buy them. So there's no point in doing an archive.

There's no point in doing an archive. There's no point in doing a trade. So this material will just exist out of sight for most readers. With any trades or archives there's the side benefit that newer readers might get these--maybe not enough to generate profit alone, but at least they can ride on our coattails and learn about comics that existed before they were born.

So time will pass and more comics creators will die off; their original art will either be destroyed or end up in the vaults of moneyed collectors. And then maybe DC will decide to finally reprint this material in some high-priced package--priced very high because by then the cost of restoring the art will prohibit any lesser format.

But by then I'll be dead and reading my comics in comicbook heaven.

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vze2
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posted January 16, 2003 11:27 PM     Click Here to See the Profile for vze2        Reply w/Quote
I wouldn't get too discouraged. I really think that DC has underestimated the number of people like you (and me). I think they'll figure it out before we get too old.

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James Friel
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posted January 17, 2003 12:22 AM     Click Here to See the Profile for James Friel   Click Here to Email James Friel        Reply w/Quote
I think a lot of '70s stuff will eventually be archived.
But I also think it'll have to wait its turn until almost all the 1940s-1960s stuff has been done.

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batfan63
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posted January 20, 2003 08:25 PM     Click Here to See the Profile for batfan63   Click Here to Email batfan63        Reply w/Quote
DC should take a lesson from Marvel here. I bought the Avengers TPB's--most notably the Mantis storyline and the Avengers vs. Defenders. Had both in issue format as a kid and loved it as a tpb. Also true of the Thor stuff. Let's hope DC will at least try.

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India Ink
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posted January 27, 2003 12:15 AM     Click Here to See the Profile for India Ink        Reply w/Quote
I'm taking one more kick at the cat with this topic because it occurs to me I didn't really make clear what I meant in my initial post.

When you look at how Marvel packages their seventies material in TPBs they have a way of making the contemporary reader feel that Yes this is something I need to have.

Now the reproduction in the Marvel books is awful I confess, but there's still this buzz about their TPB line.

When DC packages a seventies TPB they make the work seem irrelevalent--Look at this dusty material from a bygone era that has no connection to our present universe, won't you please buy it at an inflated price and laugh at it with us, and by the way we're not even going to bother with giving these books a good cover so just watch them curl up on your shelves.

Packaged in the right way with a connection to an ongoing project at DC (Warlord with a painted cover by Grell attached to a new Warlord graphic novel by Grell; Kamandi with unpublished pencil pages by Kirby and a painted cover by Steve Rude attached to a Kamandi series from Wildstorm written by Kurt Busiek and illustrated by Rude; Secret Society of Super-Villains with a painted cover by Tony Harris attached to events in Power Company, etc.), the DC Superstars line could sell off the shelves.

And just by the way, I was flipping through a 50s Wonder Woman comic when I realized that the DC house-ads promoted DC as the "Line of Stars" (including Superman, Batman, Wonder Woman, Bob Hope, Lewis & Martin, and Fox & Crow). So I guess Infantino was thinking back to those old ads when he advertised his publications as the "Line of Superstars."

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REKLEN
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posted January 27, 2003 02:40 AM     Click Here to See the Profile for REKLEN   Click Here to Email REKLEN        Reply w/Quote
The Superfriends volume was a big success, and that was never a fan favorite (the comic not the show) even at the time.

Warlord, or some other DC title might surprise you.

I think the Black Canary archive was a success because it was something unique, not just another Superman and Batman collection. I myself was interested in reading some of the stories, and couldn't wait for the Ant-Man Essential.

Also, Swamp Thing has been reprinted endlessly, as has Green Lantern/Green Arrow.

Reklen

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India Ink
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posted January 27, 2003 04:20 PM     Click Here to See the Profile for India Ink        Reply w/Quote
At the time of Kevin Smith's debut on Green Arrow, DC issued that slim volume of Jack Kirby reprints (but again I think the cover design didn't properly exploit the connection to the contemporary Smith Green Arrow as much as it could have done) and they re-issued Grell's Longbow Hunters. But they could have exploited the Smith buzz even moreso by releasing a trade of seventies Green Arrow (everything published between Green Lantern/Green Arrow and Longbow Hunters) much of which would have included material by Grell.

And as I've posted before we need a Calculator slim tradepaperback--collecting the Detective stories about the Calculator, by Bob Rozakis, including art by Grell, Rogers, and Austin (the first pairing of Rogers and Austin on Batman).

Putting these collections under an indentifiable imprint (such as "DC Superstars") would lend credibility to future projects, ie. the consumer who bought a DC Superstars presents Warlord or Green Arrow would be more likely to take the chance on a DC Superstars presents "The Calculator Plot."

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Peter Svensson
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posted January 27, 2003 07:33 PM     Click Here to See the Profile for Peter Svensson   Click Here to Email Peter Svensson        Reply w/Quote
There IS a Warlord TPB. DC just needs to put it back in print.

That should test the market.

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GreatBear
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posted January 27, 2003 08:00 PM     Click Here to See the Profile for GreatBear   Click Here to Email GreatBear        Reply w/Quote
I love most of the ideas brought up here. Especially marketing revivals of properties like Warlord with new material.

I beleive I suggested a similar thought on a Kamandi thread awhile ago. Jazzy current covers and editorial - content combining the best reprints with some new material. Something for the nostalgia crowd and the current reader.

I'm going to say something that some will dispute - but hear me out. I'm not talking about the people here on these messages boards but about the general public.

DC is not as "hip" as Marvel because it rarely promotes is secondary characters, and most people are tired of Superman/Batman/Wonder Woman.

DC should embrace its hidden treasures and market them proudly. The best of DC easily outstrips Marvel (and every comic published by Marvel was "The Greatest Comic Story Ever!" according to Stan Lee...). TPB is THE format to do it in.

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dcexplosion78
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posted February 06, 2003 04:10 PM     Click Here to See the Profile for dcexplosion78        Reply w/Quote
This series is along the lines of what I was thinking about a regular anthology in another thread. If they didn't limit the stories to a particular decade ala the 100 pagers of the 70s, this could be an awesome display of series past. It could also be like the Adventure digests highlighting second and third stringers that would never make archives or TPBs and a big headliner. If they had it as a monthly or even bimonthly series -- 100 pages for $7.95 or even $9.95, I'd buy it. You'd have to front it with popular series and hot cover artists, too. For example, the issues could have:

Superman & Batman - maybe a World's Finest Super-Sons story from the 70s

Wildcat, Sandman or any Golden Age short stories

DC Presents stories from the 80s

Creeper, Hawk & Dove, Jonny Double from the 60s

Jim Aparo Aquaman stories from Adventure in the 70s

Shazam/Fawcett stories from the 50s

Quality stories from the 40s
out of continuity stories like 70s Huntress

Slam Bradley, Dr. 13, Phantom Stranger shorts

You get the idea.

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Killer Moth
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posted February 07, 2003 08:18 AM     Click Here to See the Profile for Killer Moth        Reply w/Quote
Personally, I would love to see more 70's and 80's tpbs. Even if the issues are available at a cheaper price, I only buy tpbs and hardcovers at this point. I would particularly like to see the Secret Society of Super Villians and the Aquaman run in Adventure from the mid-seventies.

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quincyjb
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posted February 28, 2003 10:13 AM     Click Here to See the Profile for quincyjb   Click Here to Email quincyjb        Reply w/Quote

I love the idea of tpbs of the 70s material. Jonah Hex, Kamandi, The Demon, Batman and Friends vs. the Calculator, the 70s All Star Comics, The Brave and the Bold -- these would be wonderful. There is an audience for these, if not priced prohibitively. I would guess that $20 for a collection of 170 - 190 pages would sell fine.

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datalore
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posted February 28, 2003 12:44 PM     Click Here to See the Profile for datalore        Reply w/Quote
Looking ESPECIALLY at the Greatest Batman and Greatest Joker Stories ever told...

...often, it was said there were stories that just "went to long" to be included...

...well, couldn't a few of them be put in ONE volume and collected?

And, this would be a way to do it!

(I'm also disappointed that we saw no more Green Arrow stuff during Kevin Smith's tenure. Why NOT???)

------------------
"A nineteenth-century scientist, Thomas Huxley, once asked,
'If a little knowledge is a dangerous thing, then how much knowledge
does a person need before they're safe?'
... The answer is, they'll never be safe again."
— Darien Fawkes of the Invisible Man, "The Value of Secrets"

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Hack
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posted February 28, 2003 12:54 PM     Click Here to See the Profile for Hack        Reply w/Quote
There's no way I would pass on anything remotely like what you suggest, India Ink.

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datalore
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posted February 28, 2003 01:12 PM     Click Here to See the Profile for datalore        Reply w/Quote
Thinking about this even more...


...what a wonderful way to follow the evolution of comic ideas over time...


For Example:

Superman/Flash races
From Superman 199 and Flash 175 in the 1960s, to World's Finest 198 & 199 in the 1970s, to DC Comics Presents 1 & 2 in the late 1970s...

Batman Rogue's Gallery meetings
Batman 291-294, 400

Green Arrow
Blue Ribbon Digest 23 (Green Arrow from the 1950s to the 1980s...)

Starmen of the Ages
First Issue Special 12, the Adventure Comics in the 470s and Starman 26 & 27 (Will Payton & David Knight vs. the Mist)

Or even jump on "trends"

Green Arrow & "family"
Green Arrow 94-101 (Hal Jordan, Arsenal, Connor all appear, as well as guesting Superman, and then Black Canary holds a memorial with his surviving JLA friends...THIS would have made THE perfect thing to release between GA 15 and 16, transitioning from Kevin to Brad...)

Birds of Prey
(Okay, we got another volume, but MORE should have been out WHILE the show was on...at LEAST a third volume)

Justice League and friends
Maybe Justice League of America 42 (for Metamorpho), Justice League of America 110 (for John Stewart), DC Comics Presents (in the 60s, with Superman and Demon), B&B Batman with Dr. Fate...maybe even Super-Team Family 3 (With Flash, Grodd and the Hawks) so fans of the Justice League cartoon would see these folks in action...


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